Hi, I’m Peihan Zhang, a graphic designer based in New York.

I work across brand identity, editorial design, motion, and digital experiences. I’m interested in how type, layout, image, and motion come together to build clear and memorable visual systems.

My projects range from books and publication systems to film rebrands, beauty identities, campaign visuals, and experimental printed objects. I like creating work that feels thoughtful, cohesive, and grounded in context.

My experience includes cultural, editorial, and art-focused projects, where I’ve worked on brand guidelines, exhibition visuals, social campaigns, publication design, and motion graphics.