Hi, I’m Peihan Zhang, a graphic designer based in New York. I’m interested in how design systems work—how type, layout, and identity come together to communicate clearly and feel cohesive over time.

Much of my work explores branding, typography, publication, and signage. Whether I’m developing a packaging system for a fictional herb seed kit or rethinking wayfinding at SVA, I like starting from real-life context and building visuals that are quiet but intentional.

Outside of design, I spend a lot of time observing small things and following my hamster around with way too much curiosity.

Thanks for stopping by!