La Delice Pastry Shop Rebranding
For this project, I rebranded LA DELICE, a Greek- owned NYC bakery with roots since 1935. I created a new logo, visual identity, packaging, website, and menu system to reflect its handmade quality and heritage— mixing tradition with a warm and modern tone.
Project Type:
Creative Direction, Branding, Logotype, Packaging, Custom Artwork Photography
To complement the logo set in Borel, I selected Mr Eaves Mod OT for all supporting text across the project, including the menu, business materials, and digital assets. Its clean, modern structure ensures readability and consistency, balancing the brand’s friendly identity with a professional tone.
For this rebrand, I wanted to give La Delice a more modern and cohesive identity while keeping its warmth. I tried several sleek sans-serif typefaces at first, but they felt too cold and high-fashion. In the end, I chose Borel for its soft, rounded look—it felt friendlier and more fitting for a neighborhood bakery.
The Instagram profile uses the logo mark as a recognizable symbol, reinforcing the brand presence with consistent color and tone across posts.
Menu & Business Assets
I reimagined the La Delice menu by reorganizing the original offerings into clearer, more intuitive categories. In addition, I developed a new set of business assets from scratch, allowing the logo to take visual priority while building a clean, structured system that reflects the brand’s character.
Website and Mobile Interface
Building on the redesigned menu structure, I created a website and mobile interface for La Delice that organizes the ordering process into clear, intuitive categories. I focused on maintaining brand consistency while adapting the layouts for both desktop and mobile platforms, ensuring accessibility and a seamless user experience across devices.
Brand Applications
Extending the visual identity beyond digital platforms, I designed a set of physical brand applications for La Delice, including packaging, merchandise, and service items. Each piece integrates the logo and graphic elements consistently across materials, reinforcing brand recognition and creating a cohesive experience both online and in-store.
